The Motorola LI4278 cordless general purpose linear imager delivers affordable next generation scanning for today's mobile world. Whether your customers need to scan 1D bar codes on a paper label, read electronic bar codes on a mobile phone, scan high density bar codes or scan all the way up to 31 in./78.7 cm away, the LI4278 can handle it all - while outperforming competitive linear imagers when it comes to both scanning speed and data capture range. Optimized to read 1D bar codes on both non-reflective (paper) and reflective (mobile phone and computer displays) surfaces, the LI4278 gives your retail and hospitality customers the opportunity to implement an exciting range of mobility-enabled marketing programs, including mobile coupons, mobile gift cards and mobile loyalty cards.