Give busy consumers what they want most: faster, more personalized service. The MC17 consumer shopping terminal lets your shoppers speed up the checkout process, locate items, check pricing, find complementary products, and take advantage of personalized promotions and recommendations all at the press of a button. This new level of self-service and shopping convenience results in higher sales, and happier, more loyal customers. The MC17 gives retailers a unique opportunity to strengthen the customer relationship, delivering highly effective promotions targeted to each individual's buying habits and preferences. The flexible device doubles as a productivity tool for store associates, supporting a wide variety of applications - from stock and price checks, to mark downs, line busting and more. And based on open standards, the MC17 delivers reduced development costs, rapid deployment, and easy real-time integration with POS systems.