The Datamax-O-Neil E-Class Mark III is a family of compact desktop thermal printers designed for a wide variety of industries and applications that require a reliable and cost effective bar code printer. Datamax-O-Neil created an entry level printer with the features and reliability normally found in more expensive printers. The E-Class Mark III is affordable to own, easy to use and economical to operate. The Datamax-O-Neil E-Class Mark III is easy to use with quick loading media and an interactive LCD screen. Users will also notice a substantial reduction in their daily operational costs thanks to the E-Class Mark III's larger media and ribbon roll capacity. The E-Class Mark III is one of the best values on the market. It is competitively priced with a proven design and reliable performance that will continue to operate long after other printers have failed.