The HID HDPii Plus prints and encodes the newest generation of financial cards with no embossed text and, increasingly, a contact or contactless smart chip inside. By giving institutions the ability to create a personal connection by physically handing custom cards to customers, the HDPii Plus Financial Card Printer/Encoder raises customer service and loyalty to a new level. Personalization helps lift activation to 100%, and it helps shift the first transaction to just a day or two after issuance.